Tobacco industry is running scared of standardized packaging
EOFF Barrett's apparent concerns about the prospect of standardized packaging for cigarettes in Scotland (Letters, November 14) don't survive even the most cursory scrutiny.
Mr Barratt is correct that peer pressure plays a significant role in explaining why another 40 under-age youngsters across Scotland will become hooked on tobacco today. But to deny the role played by the slick branding and packaging of tobacco products is disingenuous and flies in face of a considerable evidence base.
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