newindianexpress.com – 26 de Agosto de 2014 – India

Ban Fails to Drive out Tobacco from Educational Campus

BHUBANESWAR: Shops selling tobacco products dot the periphery of colleges and universities in the Capital, in violation of the ban on sale of tobacco within 100-metres of educational institutions.

According to Section 6 (B) of the Cigarettes and Other Tobacco Products (Prohibition on Advertising and Regulating Trade, Commerce, Production, Supply and Distribution) Act (COTPA), 2003, sale of tobacco products is prohibited within 100 metres of any educational institution so that students do not have immediate access to the products. The ban, though, hardly seems to have had any impact. Repeated attempts by authorities concerned to get rid of such stalls in the vicinity have gone up in smoke.

As per the guidelines, even faculty members are restricted from using tobacco products in the tobacco-free zone. But, students purchasing cigarettes and 'gutka' from shops located in the vicinity of their colleges has become a common sight and teachers too do not hesitate from using tobacco products during college hours on the institution's premises.

College authorities said they are helpless when it comes to adhering to the anti-tobacco norms.

Principals of BJB Autonomous College and Maharishi College of Natural Law said their responsibility lies in displaying the anti-tobacco rules on the premises and ensuring the ban within 100-metre radius of the college. They said, it is neither possible to keep an eye on each and every student who consumes 'pan masala' or smokes in the campus nor get the shops shifted.

Meanwhile, Department of Higher Education on Saturday directed principals of all colleges to report violation of COTPA in their institutions to the respective police stations so that action can be taken. Besides, they have been asked to circulate IEC (Information, Education and Communication) material among students on the ills of tobacco consumption and include the topic in curriculum.

"At a State-level coordination meeting on tobacco consumption held recently, it was revealed that prevalence of tobacco use was more among students pursuing higher education. So we have asked principals of both Government and private colleges to ensure strict adherence to COTPA," said Secretary of the Department, Gagan Dhal.

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Publicación original: 

http://www.newindianexpress.com/states/odisha/Ban-Fails-to-Drive-out-Tobacco-from-Educational-Campus/2014/08/24/article2395831.ece

etonline.com – 25 de Agosto de 2014 – EEUU

Kristen Stewart, Chris Brown Unwittingly Appear in Anti-Tobacco VMAs Ad

Kristin Stewart, Lady Gaga and Orlando Bloom were just some of the stars who were not in attendance at Sunday’s MTV Video Music Awards, but they still provided one of the night’s more memorable moments.

The trio appeared in a Truth campaign ad masterminded by the American Legacy Foundation, filled with paparazzi photos of celebs smoking cigarettes and suggesting that each of them played a part in marketing tobacco to consumers. Chris Brown, Rihanna, Zayne Malik, Lana Del Rey, Emma Roberts, Lindsay Lohan and Robert Pattinson were among the other stars put on blast in the ad – each of them dubbed an “Unpaid Tobacco Spokesperson.”

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Publicación original: 

http://www.etonline.com/news/150336_kristen_stewart_chris_brown_unwittingly_appear_anti_tobacco_vmas_ad/

bayoubuzz.com – 10 de Agosto de 2014 – EEUU

Smoke Screen: Big Tobacco Attempts a Major Makeover

Big Tobacco wants to reclaim the hearts and wallets of most adult Americans by rebranding its tarred image — pitching “smokeless” e-cigarettes, embracing the mantra “harm reduction,” and funding science that could turn tobacco plants into life-saving medicine.

That tactical shift, not surprisingly, has cultivated cynics like anti-tobacco crusader Patrick Reynolds, grandson of R.J. Reynolds, who calls the moves mere “window-dressing PR campaigns."

Even at Reynolds American Inc. (RAI) — maker of Camel cigarettes and creator of the slogan “transforming tobacco” — spokesman Rob Dunham admits the strategy is “not without its challenges; there’s a lot of history to overcome.

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Publicación original:

http://www.bayoubuzz.com/top-stories/item/722808-smoke-screen-big-tobacco-attempts-a-major-makeover

voxxi.com – 10 de abril de 2014 – EEUU

Hispanic children more influenced by tobacco direct marketing

Direct marketing for tobacco, or advertisements appealing to people through targeted mailing, Internet, or in-store efforts, are not only reaching children in the United States, they are reaching Hispanic children disproportionately.

According to a new report from Dartmouth researchers, direct marketing has been linked to an increased risk for tobacco product use, and what’s more, approximately 1 in 10 teenagers are exposed to direct tobacco marketing, despite current standards that ban such products from being advertised on television.

Publicación original: 

http://voxxi.com/2014/04/10/hispanic-children-direct-marketing/

theguardian.com – 13 de marzo de 2014 – Suiza

Marlboro marketing campaign aimed at young people, anti-tobacco report says

An advert in Switzerland shows a barefoot young woman on a high parapet overlooking a city as the sun sets. "A Maybe never reached the top", says the caption.

"Maybe never wrote a song", runs the caption on another billboard in Germany, beside the picture of a laughing young woman performer, hair dishevelled, cigarette in hand. Other posters show young men riding stunt bikes and motorbikes.

Publicación original: 

http://www.theguardian.com/society/2014/mar/12/marlboro-marketing-campaign-aimed-young-people-cigarettes-report