Kodak moment
As regulators wrestle with e-smokes, the tobacco industry is changing fast.
Health authorities worldwide are struggling to deal with this new way of getting a nicotine kick. E-cigarettes are sold as leisure products and as such are covered by safety and quality standards wherever these exist and are implemented. But leaving them, like shoes or beds, to such catch-all rules makes some regulators uneasy.
A growing pile of studies say they are far safer than normal cigarettes and at least as good at getting people to quit smoking as nicotine patches and gum. But they too are based on that addictive substance. Churned out by hundreds of suppliers using materials from China and elsewhere, the quality and labelling of e-cigarettes on sale are uneven.
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