Cricket being used to market tobacco products
LAHORE - Cricket, the sport loved by tens of millions of Pakistanis is now being used to market Tobacco products in pure violation of the country’s laws and regulations that govern tobacco marketing in the country.
A new cigarette brand with the name “Cricket’ manufactured by Wattan Tobacco Company of Azad Jammu & Kashmir is surely and slowly making its inroads in the markets of central Punjab.
During a market survey it was also revealed that the pack of the brand carried price tag of Rs22.60 + Rs3.40 Sales tax whereas in the market the brand was being retailed at Rs 12 per pack, leaving the question, how the brand was selling even below the minimum excise duty which is Rs 17.6 per pack and should be payable to the national exchequer
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