marketingmagazine.co.uk – 12 de Noviembre de 2014 – UK

Cancer Research gives two fingers to Big Tobacco with #SmokeThis selfie campaign

Cancer Research UK is calling on its social media followers to show two fingers to the tobacco industry with its #SmokeThis selfie campaign.

The idea is that users take a shot of themselves with two fingers up, both in rude defiance and in imitation of a smoker.

This is Cancer Research’s first public attack on the tobacco industry, with previous campaigns focusing on getting smokers to quit, or on pressuring the Government.

The campaign was created by agency Livity and backed by celebrities including: Olympics gold medallist boxer Nicola Adams; YouTube stars Suli Breaks and Emma Blackery; Red Bull mountain biker Matt Jones and rapper Wretch.

The young stars appear in a video, hosted on SBTV’s YouTube channel, outlining the reasons why young people should "think about" ethical issues with the tobacco industry.

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http://www.marketingmagazine.co.uk/article/1321574/cancer-research-gives-two-fingers-big-tobacco-smokethis-selfie-campaign