The survey, of more than 2,000 women for Cancer Research UK, found eight out of 10 thought bright packaging was attractive to youngsters while 85% said children should not be exposed to any tobacco marketing at all. The Government has put plans to introduce plain packaging on hold, saying it wants to gather more evidence first. A decision has been delayed so more time can be spent examining how a similar scheme has worked in Australia.
Health minister Anna Soubry said in July she "would never give in to pressure". Labour accused the Government of "caving in to big business". Under the plans, tobacco packs would all be the same colour and would carry a prominent, graphic warning about the dangers of smoking.
The survey of mothers and grandmothers of children under 18 found 92% would be worried about their children if they became addicted to smoking under age.
Cancer Research UK is running a campaign to remove all "attractive and stylish" branding from packaging and increase the number of picture health warnings about the effects of smoking. More than 200,000 children take up smoking every year, with more girls smoking regularly than boys, figures show.
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