bayoubuzz.com – 10 de Agosto de 2014 – EEUU

Smoke Screen: Big Tobacco Attempts a Major Makeover

Big Tobacco wants to reclaim the hearts and wallets of most adult Americans by rebranding its tarred image — pitching “smokeless” e-cigarettes, embracing the mantra “harm reduction,” and funding science that could turn tobacco plants into life-saving medicine.

That tactical shift, not surprisingly, has cultivated cynics like anti-tobacco crusader Patrick Reynolds, grandson of R.J. Reynolds, who calls the moves mere “window-dressing PR campaigns."

Even at Reynolds American Inc. (RAI) — maker of Camel cigarettes and creator of the slogan “transforming tobacco” — spokesman Rob Dunham admits the strategy is “not without its challenges; there’s a lot of history to overcome.

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http://www.bayoubuzz.com/top-stories/item/722808-smoke-screen-big-tobacco-attempts-a-major-makeover