South Korean tobacco firm pulls 'racist' monkey cigarette ad
South Korea's largest tobacco firm has announced that it will pull an advertising campaign after accusations of racism.
Posters across the country featured monkeys dressed as news reporters declaring: "Africa is coming", as part of a 'This Africa' line.
The campaign was widely criticized by the public online, with one forum user commenting "They basically turned cigarette-making Africans into cigarette-making monkeys ... isn't this racism?"
The cigarette packet itself depicts two monkeys roasting tobacco leaves over a fire, roasting and drying them in the "traditional" African manner.
The African Control Alliance issued a statement calling for the withdrawal of the ad campaign, saying: "We are deeply offended by KT&G's shameless and insulting use of this mocking imagery," It views the ads as "at a minimum culturally insensitive".
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