Plain tobacco packaging 'reduces' smoking by a tenth

newkerala.com – 11 de Febrero de 2015 – UK
Research from the Universities of Exeter and Bristol comes amidst debate over whether a law introducing plain cigarette packaging in England and Wales could come into force in 2016. Recently, ministers said MPs would be asked to vote on the plan before May's general election, following a series of public consultations on the issue.

Lead author Lee Hogarth said that the key finding was that plain cigarette packs were about 10 percent less likely to prompt participants to make the tobacco choice compared to branded packs.

In fact, the plain packs promoted no more tobacco choice than when nothing was presented. These findings provide experimental support for the idea that introducing plain packaging might reduce tobacco purchasing or consumption.

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