Exposure to tobacco websites linked with increased chances of smoking initiation
Teens and young adults who are exposed to marketing materials for tobacco products, such as coupons and websites, were far more likely to begin smoking or to be current smokers than those not exposed, finds a new study in the Journal of Adolescent Health.
"For several years, the emphasis in the tobacco industry has been on this sort of direct marketing, especially to young people who are highly price sensitive and who may find coupons, samples, and promotions appealing," said lead author Samir Soneji, Ph.D., an assistant professor at the Geisel School of Medicine at Dartmouth and the Dartmouth Institute for Health Policy and Clinical Practice.
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