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saratogain.com. EEUU, 16 de Junio de 2013

Letter: Rein in tobacco’s targeting of kids

In the passing years, the tobacco industry has been reaching out more and more to children in a variety of ways. Almost anywhere you look there is an advertisement to smoke; magazines, television, movies, the Internet and everywhere in between.

With the idea that smoking makes you cooler, the bright, attractive colors and the image that “everyone” does it, kids are more inclined to start smoking as soon as possible.

Almost everyone can recognize a box of Marlboro, Camel or Kool cigarettes, even if they don’t smoke. In 2011, the leading characters in all top five grossing movies smoked on camera. All of this exposure to cigarettes causes children and young teens to become accustomed to cigarettes. When it becomes a “norm,” more of the children are likely to become dragged in and addicted to the cigarettes.

With all this danger, why are tobacco companies allowed to target children? Why they are able to taint the innocence of today’s youth with such misleading notions about their deadly products? Are the small words that warn you after you have purchased the tobacco enough?

I think tobacco companies should have to abide by a set of laws that does not make children as vulnerable. Signs placed higher, limited use in television and TV of a certain rating and an ad campaign that does not shadow over all of the risks and dangers of tobacco and tobacco smoke are all plausible and reasonable options that the government could regulate to protect our country’s growing youth.

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