E-cigarettes Vs. Tobacco: Know Your Risks, Or Risk Your Future
The cigarette industry is in decline. Not because of a drop in sales or revenue, but because there exists a conundrum for cigarette producers - cigarettes or e-cigarettes? An e-cigarette is an electronic inhaler that vaporizes a liquid solution into an aerosol mist, simulating tobacco smoke. E-cigarettes look like traditional cigarettes but contain the liquid solution with nicotine to satisfy nicotine cravings.
Undoubtedly, cigarette consumption is addictive and the producers capitalize on that nature of their product. However, we can notice growing awareness regarding harmful health effects of smoking cigarettes. As a result, cigarette consumption is declining about 3%annually. Tobacco kills nearly 6 million people each year, of which more than 5 million die from direct tobacco use and more than 600,000 are nonsmokers exposed to second-hand smoke. Thus, total cigarette consumption has continued on a 13-year downward trend. That is why the market for e-cigarettes might become the next growth play for the tobacco giants.
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