dailymail.co.uk – 13 de Octubre de 2014 – UK

First e-cig TV adverts from next month: Commercials will not be allowed to target young people and feature actors who look under 25

The first TV commercials showing electronic cigarettes will be shown from November 10, it was announced yesterday.

However, the adverts will not be allowed to target young people and no actor in an ad may look as if they are aged under 25.

The guidance set down by the advertising regulator clears the way for e-cigarette manufacturers to market their product as openly as drinks producers, who are also banned from linking alcohol with youth or youth culture.

Publicación original:
See more at:

http://www.dailymail.co.uk/news/article-2787214/First-e-cig-TV-adverts-month-Commercials-not-allowed-target-young-people-feature-actors-look-25.html#ixzz3G8FtiW1C