“Big Tobacco” is coming back to a screen near you.
An advert from a large tobacco company will appear on British TV screens for the first time in more than two decades when British American Tobacco launches a campaign on Monday for its new e-cigarette.
Adverts for Vype – BAT’s first foray into the rapidly growing e-cigarette market – will be broadcast on national TV over the next two months, nearly 50 years after cigarette adverts were first banned in the UK.
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