The e-cigarette industry is all optimism and growth and fingers-crossed-for-friendly-regulators these days, with high hopes that the smoke-free nicotine inhalers could outsell regular tobacco by the end of the decade.
That would, most assume, be good news from a public health standpoint, but it could also make some upstart e-cig companies rich, and create a new, durable source of business for Big Tobacco. It’s win-win-win, right? That’s assuming e-cigarette usage takes off in the first place, and that is assuming the rules governing the devices don’t prematurely smother them.
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