More E-Cigarettes in the Hands of Big Tobacco
The market for e-cigarettes has been the domain of dozens of small, scrappy upstarts in recent years, but with predictions that new kinds of smoke-free products could overtake conventional tobacco within a decade, it won’t stay that way for long.
The big tobacco companies are now all active in the electronic business, with Lorillard, maker of the Newport cigarette brand, owning blu, the e-cigarette market leader. Reynolds, which makes Camel among others, is pushing its own Vuse brand, while Malboro makers Altria and Philip Morris International have joined forces in a licensing deal to market each other’s next-generation products.
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