After 15 years of fighting the federal government over lies to the public about the health risks of smoking, the nation's biggest tobacco companies are ready to apologize.
Philip Morris USA, R.J. Reynolds, Lorillard, and Altria are preparing full-page ads to run in the Sunday editions of the country's top 35 newspapers, as well as online ads for those papers' websites and prime-time television spots to run for a full year on CBS, ABC, and NBC. The corporations are also required to run corrective statements on their websites and cigarette packages.
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