viernes, 11 de abril de 2014 – 10 de abril de 2014 – EEUU

Hispanic children more influenced by tobacco direct marketing

Direct marketing for tobacco, or advertisements appealing to people through targeted mailing, Internet, or in-store efforts, are not only reaching children in the United States, they are reaching Hispanic children disproportionately.

According to a new report from Dartmouth researchers, direct marketing has been linked to an increased risk for tobacco product use, and what’s more, approximately 1 in 10 teenagers are exposed to direct tobacco marketing, despite current standards that ban such products from being advertised on television.

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