Copenhagen and Ashgabat, 4 December 2013
Encouraged by the benefits of reduced tobacco consumption, the 53 Member States in the WHO European Region pledged to accelerate their efforts to fully implement the WHO Framework Convention on Tobacco Control (WHO FCTC) by signing the Ashgabat Declaration during the WHO Ministerial Conference on the Prevention and Control of Noncommunicable Diseases in the Context of Health 2020, held in Ashgabat, Turkmenistan on 3–4 December 2013.
Until now, tobacco-control activity has focused on taxation, pricing and demand reduction by providing smoking-cessation support, adding warnings on cigarette packs and reducing the number of places where tobacco can legally be used. The next step will address supply as well as demand, aiming for a fundamental denormalization of the use of tobacco. Three countries are leading the way towards a tobacco-free Europe by announcing deadlines for reducing tobacco use to less than 5% of the population: 2025 for Ireland, 2034 for the United Kingdom (Scotland) and 2040 for Finland (through annual reductions of 10%).