lunes, 8 de septiembre de 2014 – 3 de septiembre de 2014 – EEUU

After quitting tobacco, CVS makes its next health-care moves

When CVS announced about seven months ago that it would end tobacco sales at its 7,600 stores, the move was seen both as a public health victory and a calculated business decision for the nation's second-largest drug store chain as it expands its health-care footprint. And on Wednesday morning, CVS is outlining further steps to emphasize its health care business, which includes 900 walk-in clinics, a pharmacy benefits operation covering 65 million patients, and partnerships with dozens of local health-care systems.

For starters, the company said all tobacco sales are ending Wednesday, about a month earlier than the original Oct. 1 target, and it's launching a cessation program to help smokers quit. The company is also undergoing a corporate name change, from CVS Caremark to CVS Health, to underscore its focus on the massive sector of the economy.

CVS officials have said that banning tobacco from store shelves will cost the company an estimated $2 billion in lost sales annually (out of a total $125 billion overall). But the move is positioning the company for bigger sales from its health-care business. Indeed, CVS reported last month that front-of-store sales dropped .4 percent in the second quarter, an indication of lower tobacco sales as the products have been gradually removed from stores over the past few months. But the company reported second-quarter profits rose 11 percent, particularly on the strength of its pharmacy business.

No hay comentarios: