Tobacco, like chocolate bars, targets kids - group
MANILA - Tobacco firms are now marketing their products to target children and women as replacement for adult smokers, a group said.
Emer Rojas, Global Cancer Ambassador and President of NewVois Association of the Philippines (NVAP), said tobacco companies are now making their packaging attractive by putting color or looking like chocolate bars.
“Tobacco companies are targeting kids as replacement for adult smokers with low and middle-income countries like the Philippines experiencing the full impact of this aggressive marketing. The industry is doing its best to circumvent the law by challenging technicalities like what ‘point-of-sale establishments,’ mean,” he said.
This means that posters of tobacco products are still all over sari-sari stores where children buy their candies, he said.
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