viernes, 27 de marzo de 2015

CDC's 2015 'Tips' Campaign Includes Anti E-Cig Spot – 26 de marzo de 2015 – EEUU

The Centers for Disease Control is rolling out a fresh pack of gruesome “Tips from Former Smokers” #CDCTips ads today, including a “Twitter Takeover” (#TipsTakeover) event from 9 a.m. to 5 p.m., according to a Facebook post, that will feature at least one regretful user of e-cigarettes. Unlike tobacco-based nicotine products, e-cigs can be widely advertised and marketed.

“Print and radio ads starting Monday target e-cigarette users who continue to smoke traditional cigarettes,” reports Tripp Mickle in the Wall Street Journal. “They depict an e-cigarette user named Kristy alongside a caption that reads: ‘I started using e-cigarettes but kept smoking. Right up until my lung collapsed.’”

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