E-cigarette ads model big tobacco ads of old
Some e-cigarette companies are following in the marketing footsteps of tobacco companies: celebrity appeals and flavors that could attract kids. The Food and Drug Administration restricts how regular cigarettes are advertised, but e-cigarettes fall into a loophole for federal regulation.
The head of the Centers for Disease Control and Prevention said these new kinds of cigarettes threaten the next generation and some members of Congress are urging the FDA to regulate e-cigarette ads as well.
About 4 million Americans now use e-cigarettes and sales have grown dramatically since 2010, according to the Tobacco Vapor Electronic Cigarette Association. E-cigarette manufacturers have cited their product's potential to get smokers to give up tobacco cigarettes.
But critics of e-cigarettes have raised concerns that the industry is targeting non-smokers, including young people. The CDC says 10% of middle and high students have tried e-cigarettes, a rate that doubled from 2011 to 2012.
Here's a look at how e-cigarette ads compare to tobacco marketing strategies, many of which targeted young people.
Ads in front of kids
Vype e-cigarettes were advertised in a children's iPad game last month.