martes, 19 de noviembre de 2013 - 18 de noviembre de 2013 - EEUU

Pro-tobacco messages smolder in young minds

Inside a convenience store, a young adult buys a soft drink and snack while looking askance at a pro-tobacco advertisement before paying the cashier and heading out the door.

No tobacco is purchased. So what's the problem?

A Pittsburgh-based study has found that exposure to pro-tobacco ads and media messages can smolder in the younger brain like a lit cigarette. But the real surprise is that one pro-tobacco message can heighten the young adult's attention to smoking for up to seven days.

Yes, cigarette and tobacco ads work -- and for a longer span than previously thought.

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