FDA Launches First National Public Education Campaign To Reduce Youth Tobacco Use
(FDA news release) The U.S. Food and Drug Administration on Tuesday announced the launch of a national public education campaign to prevent youth tobacco use and reduce the number of kids ages 12 to 17 who become regular smokers.
According to a FDA news release:
“The Real Cost” campaign is the FDA’s first of several planned tobacco education campaigns using the new authority granted under the Family Smoking Prevention and Tobacco Control Act, signed into law by President Obama in 2009.
Tobacco use remains the leading preventable cause of disease, disability and death in the United States, causing more than 480,000 deaths each year. Each day, more than 3,200 youth under age 18 in the United States try their first cigarette and more than 700 kids under age 18 become daily smokers.
As part of Department of Health and Human Services Secretary Kathleen Sebelius’ call to make the next generation tobacco free, “The Real Cost” campaign targets the 10 million young people ages 12-17 who have never smoked a cigarette but are open to it and youth who are already experimenting with cigarettes and are at risk of becoming regular smokers.