Our View: CVS pullout, new ads will lower tobacco’s deadly toll
Far fewer Americans smoke today – 18 percent of adults, compared to 42 percent in 1964. But progress has stalled for about the past decade; 44 million adults still smoke and an estimated 1.2 million youths start each year. As the surgeon general pointed out last month, smoking is still the top cause of preventable deaths, about 480,000 a year.
Two major and welcome developments this week will help lower tobacco’s deadly toll, in different ways.
Wednesday, CVS announced that it will stop selling tobacco products by Oct. 1, the first national drugstore chain to do so. Finally recognizing the conflict, the company said that promoting cigarettes no longer fits its future as a healthcare company.