Lawmakers to FDA: Regulate E-Cigarettes Presentation compares cigarette and e-cigarette ads to make the case
In its heyday, cigarettes were one of the biggest advertising categories. That's just what a growing number of policymakers fear will happen with electronic cigarettes.
Hoping to convince the Food and Drug Administration to regulate e-cigs, three Democratic lawmakers put together a presentation to make the case that e-cigarette companies are targeting young smokers the same way traditional cigarette companies did before they were banned from the airwaves in 1971.
The FDA could make a decision about classifying e-cigarettes soon. Some states have already gone ahead and passed regulations. Utah, N.D., Arkansas, N.J., and Washington, D.C. banned e-cigarettes indoors, and many other states are considering regulations. California bans e-cigarette ads online.