martes, 14 de abril de 2015

New CDC Anti-Smoking Ad Features E-Cig User – 30 de Marzo de 2015 – EEUU

Today, the U.S. Centers for Disease Control introduces the latest member of its “Tips From Former Smokers” campaign, Kristy.

Kristy is a 35-year-old wife and mother who tried to quit smoking by using e-cigarettes but ended up just smoking both.

Kristy, who suffered a collapsed lung, will appear in print and radio ads talking about her experience with the products.

Tom Frieden, director of the U.S. Centers for Disease Control and Prevention, tells Here & Now’s Robin Young e-cigarettes are posing new, problematic trends.

Frieden says the number of young people smoking e-cigarettes has exploded.

“Undoubtedly, the case that many of those kids are going to be dealing with nicotine addiction,” Frieden said. “It’s a tobacco product, it’s nicotine, it’s highly addictive, and once people are hooked on nicotine the possibility, the likelihood, that they will smoke regular cigarettes is significant.”

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