companiesandmarkets.com – 15 de Abril de 2015 – India
Although the global smokeless tobacco market has seen a great number of innovative developments in recent years, such as E-cigarettes, it faces a major challenge over new proposals by the Indian health ministry. Health ministers want to make learning about tobacco's dangers and the problems it can cause compulsory for students at school across India. Students aged from 12 to 15 years old will be made to read about tobacco as part of the national school curriculum, in order to lower the number of young people buying tobacco.
"The ministry is determined to take stringent measures to discourage use of tobacco. We want to take a 360 degree approach. Smoking as well as chewing tobacco are two major concerns and there is a need to catch them young and tell them about the adverse effects," according to an Indian health ministry official. "The health message should reach potential tobacco-users before they become addicted, so it is important to ensure children know the risks before they start".