Public health officials and regulators who have battled for years against smoking may be inadvertently bolstering the tobacco market with their strong stand against e-cigarettes, some financial analysts say.
While certain experts view the products as a potentially game-changing safe alternative to smoking, many health organizations have warned of their possible dangers. Canada’s federal government effectively outlaws nicotine-containing versions of the devices.
The drum beat of opposition seems to have picked up in recent weeks, with public-health agencies in Ontario and B.C. recommending crackdowns on e-cigarettes, worrying they could normalize smoking or act as gateways to tobacco itself.
That kind of “highly suspicious” approach may be having unintended consequences, suggests a new report to investors from Germany’s Berenberg bank.