jueves, 30 de enero de 2014

Medio: Fecha: 29 de Enero de 2014 País de origen: EEUU

Viacom wants anti-tobacco ads on MTV, Comedy Central

RICHMOND, Va. — The owner of MTV, Comedy Central and BET wants its networks to gain from tobacco companies’ mandate to spend millions of dollars on anti-smoking ads.

Viacom Inc. is asking the U.S. District Court in Washington, D.C., to include its channels in the court-ordered ad purchase, arguing that the current plan to air primetime ads on NBC, ABC and CBS doesn’t adequately reach young adults and black viewers. Fox Broadcasting Co., owned by Twenty-First Century Fox Inc., also has asked that the ads air on its network.

No hay comentarios: