miércoles, 13 de agosto de 2014

Giamberardino and Pieters: Strike out smokeless tobacco | The Recorder

Giamberardino and Pieters: Strike out smokeless tobacco 

It’s something that’s too familiar. And, sadly, too often are the outcomes. During any major league baseball game, players can be seen with their cheeks extended and a dark fluid being spit out of their mouths. It’s a common occurrence.

While many of us who have grown up with the game are used to seeing players chewing tobacco, a new generation of children watching in the stands and on television may be seeing smokeless tobacco used for the first time. They are the ones most influenced by what baseball players do both on and off the field.

And that behavior can be more powerful in generating sales than any advertising campaign by the tobacco industry.

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