The Santa Fe Natural Tobacco company, behind the American Spirit cigarette brand, is the target of a class-action lawsuit, and they have asked to meet with the FDA to discuss their marketing techniques.
The complaints are made from a law firm from Florida, based on the accusation that the cigarette company is deceiving consumers by making them believe that their cigarettes are healthier. Documents from the lawsuit warn the FDA of the use of words like “natural” or “additive free” in their marketing and advertising strategies, violating the law.
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