miércoles, 5 de agosto de 2015

What corporate America can learn from CVS Health's anti-tobacco campaign – 3 de Agosto de 2015 – EEUU

The company’s transformation is a reminder that sometimes big dogs can learn new tricks.

At this year’s Fortune Brainstorm Tech conference in Aspen, Helena Foulkes, executive vice president of drugstore chain CVS Health CVS 0.64% , shared an insider’s perspective on the company’s decision to stop selling cigarettes and other tobacco products in its 7,800 stores. When CVS announced the decision in 2014, it was an unprecedented move. It was also potentially a costly one since $2 billion of the company’s annual revenue came from tobacco products.

See more at:
Publicación original: 

No hay comentarios: