The Food and Drug Administration (FDA) is mounting a campaign to discourage teenagers from using smokeless tobacco.
The anti-smokeless tobacco campaign will target white, male teenagers in rural areas, who are twice as likely as other teenagers to use products such as dip, chew and snus. The television ads will run in 35 rural markets around the country.
The FDA estimates that nearly one-third of white, male teenagers are at risk of using smokeless tobacco products.
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