Marlboro marketing campaign aimed at young people, anti-tobacco report says
An advert in Switzerland shows a barefoot young woman on a high parapet overlooking a city as the sun sets. "A Maybe never reached the top", says the caption.
"Maybe never wrote a song", runs the caption on another billboard in Germany, beside the picture of a laughing young woman performer, hair dishevelled, cigarette in hand. Other posters show young men riding stunt bikes and motorbikes.