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Global tobacco marketing campaign accused of targeting minors

A stylish young woman clad in tight maroon pants and a short leather jacket has her fellow up against a brick wall as they share a passionate kiss. The caption underneath the photo reads, “Maybe never fell in love.”

A musician laughs while she picks a guitar, holding a lit cigarette in the other hand. The caption reads, “Maybe never wrote a song.”

A third young person is airborne above the outstretched hands of fellow concertgoers, accompanied by the caption “No more maybe.”

Tobacco industry claims on impact of plain packaging go up in smoke

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