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jueves, 5 de septiembre de 2013

sci-tech-today.com - 4 de septiembre de 2013 - EEUU

Big Tobacco Airs E-Cigarette TV Ads

Should electronic cigarettes be restricted? The FDA is moving toward regulating these battery-powered devices, saying it doesn't know what's inside them or why some have exploded. But Big Tobacco, back on the air in TV ads after a 40-plus-year absence, is defiant. The new series of ads hark back to an era when smoking was en vogue.

Decades after the Marlboro Man strutted his stuff on the nation's airwaves, Big Tobacco is back on TV pitching new nicotine products that look like cigarettes -- and some of the ads are in-your-face defiant.

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